{"id":126,"date":"2025-12-03T11:12:09","date_gmt":"2025-12-03T11:12:09","guid":{"rendered":"https:\/\/helmsway.co.uk\/?page_id=126"},"modified":"2025-12-28T10:28:12","modified_gmt":"2025-12-28T10:28:12","slug":"a-free-book","status":"publish","type":"page","link":"https:\/\/helmsway.co.uk\/index.php\/a-free-book\/","title":{"rendered":"WHY A FREE BOOK?!?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-df8046071fb8181b2ea255201c0cf635\">I\u2019d like you to think for a minute about Deprivation.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5cc1b67bc10ca8b4722874c310e77c5d\">About The King\u2019s Trust Achieve program, and<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-85d2edbcfc4f675cf8491c11c1d180ca\">About my book Winning Leadership.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-24d299e3a6f196d545bb8b2bc9e98ca3\"><strong>Deprivation.<\/strong> &#8211; We live in a 2-tier society.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-128235cfe2a67882d107c60e5e652154\">Most of us have a reasonable standard of living, choices about what we do, and a life expectancy into the 70s and beyond (thankfully in my case!)<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f4e80ffad39f31055c04c4d7122f259e\">&nbsp;A large <strong>minority<\/strong> live day to day, are often multi-generation benefit-dependent and have life expectancies in the 50s and 60s. If you lived in inner Middlesbrough or Stockton you might be dead or close to death by now!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1bf2f50e853276635f3dad252e77b72a\">Disadvantaged children need help. The best help we can give them is education. The Child of the North Study has concluded that the way to a long and healthy life is not the NHS and drugs but education. \u201cEducation is more powerful than any drug\u201d.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1ef52ff0ed2397f68d805f4356c0211f\">At Outwood Grange Academies Trust we have 30,000 students in 42 schools mostly in areas of high deprivation. The life <strong>experiences<\/strong> of many of these children are hard to comprehend. How they cope is a miracle.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b5f7ee959e84420dfa16f116b4aa7de2\">1 in 7, 16 to 24 year-olds in this country are unemployed. (1,000,000)<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3c4968f3f1508c2a90292513359a194a\">Many from these deprived backgrounds have never had anyone outside school who truly believes in them and consequently lack confidence and resilience. Generally, they are very nervous about taking on the challenges of everyday life. They mostly want to work but don\u2019t have the wherewithal to land and keep a job.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-ba8589059ce2d2e842b549f75acfe44b\">The Prince\u2019s Trust (Now The King\u2019s Trust) Achieve Program over the years has helped countless young people to change their lives \u2013 to build self- assurance and resilience, to become full members of society and to equip them for work. Students earn L1 and L2 qualifications that open doors.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-bb4618d334f23cfd3a9abd84de8ae2eb\"><strong>Winning Leadership.<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-728f2058ec766c6816dc013b6c613f7d\">My intention is to use the book to raise at least \u00a310,000 for the Achieve Program in the NE to give young people, much needed, life changing opportunities. (\u00a320 will pay for qualifications for one young person in resilience and employability skills)<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3506a281cbdb6982280c52d4e00dd975\">The book largely wrote itself.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-48e9371dca2603f1e8aec158a30d2c6e\">It grew out of some development work I have been doing with a number of businesses. It is built on the learning of 50 + years working with some outstanding people in all parts of the world.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-62ec49b52aacb04ec20aa2f46b54dc52\">It was recently the prize in Durham University Business School\u2019s Entrepreneurship competition.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-16ebb308fc7eff5a22def780d60ce913\"><strong>Who am I? What experiences have I had to weave into a book? Is the book any good?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-57004741404b3bbea2b5d36606280184\">Well &#8211; Life has been good \u2013 I have had a great time!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-202acf8e5765e69377329df400fdb9d0\"><strong>The World Political Landscape \u2013 <\/strong>a Confucian Curse \u2013 \u201cMay you live in interesting times!\u201d<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-43876b49ffc735f880819a30680c6ce3\">I grew up in the time of rationing at the end of WW2.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-a05621415f650b9b87b7a4c239e08f6f\">Definitely interesting times \u2013 recovery after the war \u2013 entitled business owners provoking the growth of unions and the British Disease of strike after strike \u2013 Red Robbo \u2013 Arthur Scargill \u2013 Michael Edwardes.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-db50a33af519565e6eac2254ccb3b378\">The Cold War- devaluation of the \u00a3 \u2013 The EU &#8211; The 1970s oil price shocks and 15% mortgages \u2013 the Japanese miracle \u2013 Thatcher and Reagan resetting society \u2013 The collapse of the USSR &#8211; Deng Xiaoping opening up China \u2013 and now the growth of what the Economist calls The Strong Men \u2013 Men who hang on to power election after election \u2013 Xi Jinping, Putin, African Leaders -the decline of democracy and Trumpism.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-160814e3879cce458135e361d55d4927\">Not to mention the advent of mobile phones, personal computers, the internet, social media and AI.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-674c940e3b687511fb99431f8282feba\"><strong>My business<\/strong> education began at home. My father ran a corner shop. Pre-university I was sponsored by ICI then the bellwether of the FTSE and spent several months learning about supplier businesses.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-341ee48c25a28bbf106f6d1197de63be\">Leaving Cambridge in 1969 with a masters in engineering I returned to ICI and worked in design, production and international technology licensing. In 1980, ICI sponsored me at INSEAD business school in France.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-45d8b03160304cf4184ae536eb85f306\">In 1985, ICI formed a JV with Rank Hovis McDougall to bring Quorn to the market \u2013 novel food regulations \u2013 challenging biotechnology \u2013 regulatory and clinical trials \u2013 market and brand building \u2013television advertising and large capital construction \u2013massive financial exposure. &nbsp;In 1989, I negotiated the buy-out of the business for ICI. By 1995 we had built sales to $100 million in 6 countries.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-70c4235282256a125a864e5981dd6f44\">In 1994, ICI cut itself in half with all the research-based business going into Astra Zeneca. It was clear that the non-pharma businesses would be sold and so it was time to go.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-86abf818bf1a9f429623f11ab9b8d29f\">I joined a US company, initially in the UK, then in Singapore running the company\u2019s business in Asia Pacific and then in the USA with global responsibility \u2013 3000 staff in 35 countries. We also bought and integrated 50 companies in 5 years \u2013 one of which I successfully defended when subjected to a full UK Competition Commission enquiry.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-7a495ca085d1b0e654ef792add5d9f6f\">In 2008, I retired and came back to the UK.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-9d064f7d56b99eaf1ccb1070eee92f17\"><strong>What next<\/strong>?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-767a12103fcd239f52df5a94055700b8\">A long standing friend \u2013 chair of several VC funds \u2013 asked me to chair and invest in some early-stage companies. Businesses in \u2013 green energy \u2013 retail \u2013 diagnostics \u2013 brain scanners \u2013 optometry \u2013 vaccine manufacture \u2013 and diabetic eye disease. Successes and Failures amongst them. It is especially sad to see a successful, proven product driven by a great team fail due to investors\u2019 unwillingness to support pre-profit businesses to grow to break-even.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-0ce1c853a4e9714d2c54166152f1e7dc\"><strong>All this is woven into the book \u2013 It has been fun!<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2831d85861420b344b885b81c914364d\">The book is free with a donation of \u00a320, all of which will go to The King\u2019s Trust to raise the \u00a310,000 to build resilience and employability in 500 young people in the NE.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-0ce9e79af787acf58638cee30cc4e382\"><strong>Please &#8211; Take a book and change a life.<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f56e2e6ba5ee8edae9f4994cff479b12\">If you like the book, please tell your friends. It would also make a great Gift.<\/p>\n\n\n\n<p><a href=\"https:\/\/helmsway.co.uk\/index.php\/get-a-book\/\" data-type=\"page\" data-id=\"52\">GET A FREE BOOK<\/a><\/p>\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019d like you to think for a minute about Deprivation. About The King\u2019s Trust Achieve program, and About my book Winning Leadership. Deprivation. &#8211; We live in a 2-tier society. Most of us have a reasonable standard of living, choices about what we do, and a life expectancy into the 70s and beyond (thankfully in&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/helmsway.co.uk\/index.php\/a-free-book\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-126","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/helmsway.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helmsway.co.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/helmsway.co.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/helmsway.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/helmsway.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":10,"href":"https:\/\/helmsway.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/126\/revisions"}],"predecessor-version":[{"id":170,"href":"https:\/\/helmsway.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/126\/revisions\/170"}],"wp:attachment":[{"href":"https:\/\/helmsway.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}